International Fur Trade Federation Expands Global Ad Campaign

Two special sections to run in 21 national editions of Vogue and ELLE

LONDON: The International Fur Trade Federation (IFTF) today introduced its global advertising campaign for Autumn/Winter 2005-2006, unveiling a pair of unique advertorials targeted at 25 million fashion-conscious consumers in 20 countries around the world.

Reflecting fur's continued sales growth - and its unprecedented dominance in trend-setting fashion - IFTF's new campaigns are its most ambitious to date, with two different special sections appearing in September editions of both Vogue and ELLE. The promotions provide a striking and complementary dual vision of fur fashion for the coming season.

The Vogue advertorial, directed by Vogue Italia editor Franca Sozzani, and photographed in Paris by Michel Comte, focuses on the luxe sophistication of fur. Entitled "Furs & Chic", the six-page colour section depicts fur in romantic and highly evocative environments, and features creations by nine of the world's most acclaimed designers: Giorgio Armani, Roberto Cavalli, John Galliano for Dior, Dolce & Gabbana, Fendi, Calvin Klein, Michael Kors, Lanvin and Ralph Lauren.

By contrast, the ELLE promotion captures the youthful energy and cross-generational appeal of fur today. Conceptualized and photographed by ELLE USA publication director Gilles Bensimon, the four-page "Fur Sure" advertorial shows fur as casual, but highly individual street fashion. Shot in New York, the promotion features attention-grabbing styles by Christian Lacroix, Missoni and Versace, as well as a white mink cape and hat from the new Sweetface collection by Jennifer Lopez.

Commenting on the new campaign, IFTF Chairman Andreas Lenhart said, "We were excited by the opportunity to work with both Vogue and ELLE on this year's effort, and are thrilled by the way each publication has interpreted fur for their readers around the world. By broadening our campaign, IFTF has been able to reflect the full scope of fur's appeal and its central role in fashion today."

The 2005-2006 campaign is the fourth consecutive annual global promotion by IFTF, during a period of remarkable growth in the international fur market. In 2004, worldwide sales of fur reached US$11.7 billion, marking a US$400 million increase over the previous year - and the sixth consecutive year of growth.

Images from the "Furs & Chic" advertorial are posted at www.iftf.com/iftf_vogue_2005.php. A behind-the-scenes video of the IFTF shoot will appear on a number of ELLE websites from August to December, including ELLE.com, ELLE.fr, ELLE.cn and ELLE.hk.

Note to editors:

Listed below are the scheduled on-sale dates for the September editions of Vogue and ELLE featuring the IFTF advertorial sections.

Vogue - "Furs & Chic" supplement:

Vogue UK: 08 August
Vogue Greece: 10 August
Vogue Spain: 19 August
Vogue Korea: 20 August
Vogue US: 23 August
Vogue Germany: 24 August
Vogue Russia: 26 August
Vogue Japan: 28 August
Vogue Italy: 05 September

ELLE - "Fur Sure" supplement:

ELLE US: 09 August
ELLE Poland: 10 August
ELLE Sweden: 11 August
ELLE Czech Republic: 19 August
ELLE Croatia: 20 August
ELLE Ukraine: 22 August
ELLE Norway: 23 August
ELLE China: 25 August
ELLE Hungary: 25 August
ELLE Belgium: 26 August
ELLE Hong Kong: 26 August
ELLE France: 05 September

For further information contact pressoffice@iftf.com.

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