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FURBUSINESS.COM, REPRODUCED WITH PERMISSION, MAY 19, 2004Furbusiness.com is a project of the Copenhagen Fur Centre
Copenhagen Fur Centre Establishes New Fashion Center in Copenhagen
COPENHAGEN: More than half the global trade of fur skins takes place at Copenhagen Fur Centre in Glostrup. However, the company, which is a limited liability cooperative owned by the Danish fur breeders, is ready to enforce its position further through an intensified worldwide marketing campaign.
Besides CFC's conventional marketing, great importance will also be attached to the product development in order to secure the Danish successful export a continuous solid position on the fashion catwalks in Paris, Milan and New York.
"We wish to establish an international, innovative design and fur fashion centre. We have just bought an interesting warehouse at Langelinie with a view to the harbour of Copenhagen, the Little Mermaid, the Citadel and the towers of the city - and the warehouse is perfectly situated in an area with many creative enterprises close to the city. Furthermore, Copenhagen is becoming one of the most important cities for fashion in the world," says Erik Ugilt Hansen, Chairman of the Danish Fur Breeders Association and Copenhagen Fur Center.
To Copenhagen Fur Center, the main objective is to fetch and secure the best possible sales prices for the fur farmers who sell their fur skins at Copenhagen Fur Center. The point is - also through a telling branding - to establish a connection between the actors of the fashion world and the retail trade on one hand, and Copenhagen Fur Center's sales and the grading of high quality on the other.
"To establish a new international brand is a stylish but also natural decision as CFC has taken the lead on the world market when it comes to quality and volume. The new strategy will involve the entire organisation," says Tom Steifel-Kristensen who has been appointed Creative Director for the new luxury brand.
The annual turnover of Copenhagen Fur Center is approximately DKK 3,500 millions. The greater part of the crop is exported. The Danish fur farmers supply approximately 12 million mink skins every year which makes the production of fur skins the third largest animal production of Danish agriculture.
For further information contact: Sander Jacobsen, Manager, Department of Political Affairs and Communications; Tel: 22 68 09 32 or +45 43261063.