“If you build it, they will come” Quoting from the iconic film “Field of Dreams”, CEO Joe Morelli is using the phrase to describe the success of the Blackglama and American Legend brands that commanded record prices last week at the ALC Seattle auction.
Roughly 400 buyers from all over the world showed up to compete for over 2 million of the world’s finest mink. Over 250 ranchers were also present to witness this historic event.
Prices set new records, as all classes and sizes saw significant increases over the most recent North American and European sales. Some categories climbed as much as 18% over the Toronto sale less than 8 weeks ago!
A Saturday night appreciation dinner for the ranchers and buyers included a special appearance and presentation by American Legend brand ambassador, super model and business person extraordinaire Kathy Ireland. Her talk not only invigorated the crowd, but assured the industry of her support in our efforts to promote fur.